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Business Profile

Baja Fresh Mexican Grill
Baja Fresh is a quality alternative to fast food and casual dining choices....
Required Capital: $200,000
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Required Net Worth: $1,000,000+
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Units: N/A
Started: N/A

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Baja Fresh has been serving deliciously fresh, high quality, Mexican food that is prepared in a quick casual atmosphere since 1990. Baja Fresh offerings were designed to satisfy the palates of discriminating diners who were tired of traditional fast food and who’s tasted had matured. Baja Fresh is consistently fresh and flavorful Mexican food, for lunch and dinner, dine-in or take-out, served in a sparkling clean and upbeat environment.

Baja Fresh is a quality alternative to fast food and casual dining choices. More than 40 items are made-to-order and feature charbroiled boneless and skinless, marinated chicken breast tenders, lean steak trimmed in-house, top-quality produce and fresh salsas. Specialty items include selections of burritos such as the popular Baja Burrito®, Grilled Vegetarian Burrito, Bare Burrito, and the super sized “Burrito Dos Manos”.

Baja Fresh restaurants also feature an “all-you-can-eat” self-service salsa bar. Our salsa bars are stocked with a variety of fresh salsa from mild to spicy, including Baja Fresh’s signature fire-roasted Salsa Baja™. Baja Fresh uses No Microwaves, No Can Openers, No Freezers, No Lard, and No M.S.G. ® in the preparation of its fresh offerings.

Baja Fresh has won numerous awards for the quality of its food and restaurants. Just recently the results of Restaurants & Institutions Consumers’ Choice in Chains study were announced naming Baja Fresh Mexican Grill as the Platinum award winning Mexican chain in America. The Chains study rated eight customer service satisfaction attributes: food, quality, menu variety, value, service, atmosphere, cleanliness, reputation, and convenience.

Baja Fresh has a traditional prototype which can range from 1,200 to 2,000 square feet and we prefer to have patio seating. We also offer an express prototype that can fit into a space as small as 671 square feet. You would typically find this type of location in a food court, airport, theme park, casino, or at a college or university.

Franchise Information Baja Fresh

  • $200,000 in liquid assets per store
  • $1,000,000 in net worth per store
  • Restaurant experience or an operating partner with 10% who has restaurant experience
  • Franchise Fee: $50,000
  • Royalty: 5%
  • Franchise Agreement: 10 years