OVERVIEW

MaggieMoo's® award-winning ice cream starts with the finest ingredients to make super premium ice cream fresh in the Treatery every day. By making our ice cream on premises, there is no "distribution stress" or ice crystal formulation. We are the only national retail chain to consistently win Blue Ribbon Awards from the National Ice Cream Retailer's Association. Our award winning flavors include: Vanilla, Vanilla Bean, Chocolate, Dark Chocolate, and Strawberry.

More than just ice cream, MaggieMoo's specializes in creating a fun experience for the kid in all of us. Not only do we naturally attract families with kids, but we also have a wide variety of customers of all ages that flock to our counter for our award-wining ice cream. Our famous hand-folded mix-ins are prepared on our frozen granite table - our guests love to ooh and ahh as we add their favorite mix-ins into our delicious ice cream and mix it to perfection. We also have a line of real fruit smoothies, fresh made sorbets, deliciously creamy milkshakes and moovalous sundaes. Not to mention, our famous, first ever ice cream cupcakes that you can eat with a spoon!

Miss Maggie Moo, our world-renowned ice cream celebutante, often stops by to say hello to her fans and make sure everything is running to her satisfaction.

FREQUENTLY ASKED QUESTIONS

Q. How much does it cost to open a MaggieMoo's® Treatery?
A. The total start up investment for a MaggieMoo's Treatery franchise ranges depending on U.S. Region or country. Review Item 7 of the Federal Disclosure Document and consult with your Development Manager regarding your particular situation.

Q. What is the initial franchise fee and royalty payments?
A. The initial franchise fee for a single store in the USA is $25,000, which is paid in full at the time you execute the franchise agreement. Development fees for multiple stores are additional. The ongoing royalties are 6% of your net sales and 2% for the Marketing Support Fund (MSF). For International prospects, Master Franchise fees vary per country. Please contact us directly for more information.

Q. What does the franchise fee cover?
A. You are granted the right to own and operate a MaggieMoo's Ice cream and Treatery for ten years, plus two five-year renewal options. In addition, you receive:

• The right to use MaggieMoo's International trademarks and proven successful operating methods as outlined in our Operating manual;
• Enrollment in our training program at NexCen University;
• Real Estate Support;
• The benefit of our prototype Treatery design and staff consultation during the construction of your Treatery;
• A full set of MaggieMoo's manuals to assist you in operating your Treatery;
• Assistance in ordering your initial inventory and supplies;
• Assistance in planning your Grand Opening;
• On-site assistance prior to and during your Treatery opening, and on a regular basis thereafter;
• The use of our established supply sources, including negotiated prices that could not likely be attained by an independent ice cream Treatery;
• The benefit of our proprietary, trade secret formulas and recipes;
• The use of merchandising support programs, product tie-ins and seasonal promotions that are developed to attract new customers, cultivate and enhance customer loyalty and maximize the frequency of visits;
• The benefit of MaggieMoo's Research and Development team that is constantly testing new products and searching for new ideas and better ways to serve your customers.

Q. What are the minimum requirements for franchise candidates?
A. To ensure that our franchisees will be able to qualify with both lenders and landlords, we require potential franchisees with in the United States to have at least $75,000 in liquid capital and a $225,000 net worth. In addition food service and/or retail experience is desired, although not mandatory.

Q. How much can I make as a MaggieMoo's Franchisee?
A. We only provide earnings claim in our Federal Disclosure Document. Please refer to Item 19 of that document for more information. We recommend that prospective franchisees make their own independent investigation to determine whether or not the franchise will be profitable. We can provide you with a detailed listing of our current franchisees and developers, whom you may contact directly to discuss sales figures or earnings.

Q. Can a store be purchased as an investment with out me being the full time manager?
A. Yes, but you need a qualified manager to operate the store. We have found that the more involved the franchisee it, the more successful the store will be. So we require that every franchisee attend the company's training headquartered in Norcross, Georgia in the United States.

Q. Is franchising for me?
A. Franchising is an effective personal and business strategy to help you achieve your dreams and ambitions. During your evaluation of your business opportunity you will be asked to examine if MaggieMoo's can help you achieve your short and long term goals and objectives. We enlighten and educate each candidate so they can make an informed business decision about MaggieMoo's based on our Mission, Core Values and Brand Strategy.

Q. What is the size of a typical store?
A. The typical store size is between 750 and 1,400 square feet (meter square/m²)

Q. Do we honor U.S. military veteran's discount?
A. Yes we do. We find that military veterans make very good franchisees and we are always looking for these individuals to be a part of our system. We offer a 15% discount off the initial franchise fee for U.S. military veterans.

Q. What kind of support will I receive after I sign the contract?
A. You will have ongoing access to our expertise and materials in the areas of: Business Development and Administration, Site Selection and Store Leasing, Construction, Purchasing Training, Store Operations, Quality Control, Promotions, Marketing, Research and Development.

Q. Are multiple store opportunities available?
A. We highly encourage Area Development Agreements in the United States and Master Franchise Agreements internationally. For qualified franchisees who desire the right to develop multiple stores within a designated territory, we offer the opportunity to enter into an Area Development Agreement with us to develop a mutually agreed upon number of stores in accordance with a specified development schedule. The number of stores to be opened in a particular area is dependent upon a number of factors such as population density, demographic data, the number of potential locations for stores, and the presence of competition. During the term of the Area Development Agreement, we may not open, nor permit others to open, stores operating under the MaggieMoo's Ice cream and Treatery marks in the territory for as long as the Area Development Agreement is in effect. International Master Franchise agreement is when a master franchisee can open and operate multiple stores with the additional possibility of sub-franchising within a defined territory. The territory is typically a state, a single country or group of neighboring countries and the one time "country fee" or "master fee" is based upon the potential store development with in the territory. The amount of monthly and the possibility of participating in the Marketing Support Fund may vary.